How a TV appearance by Ambassador Deepak Vohra inspired 'Luv My India'
Luv My India, which bills itself as India's first nationalist lifestyle brand, traces its origin to a television appearance by Ambassador Dr. Deepak Vohra — who has since joined the venture as its Chief Mentor.
Luv My India, which describes itself as India's first nationalist lifestyle brand, says its journey began with a television appearance by Ambassador Dr. Deepak Vohra. What started as a moment of inspiration has grown into an initiative that encourages Indians to express their patriotism in everyday life.
The brand was founded by communications professional Vandana Sethhi, who has more than 30 years of experience in marketing and advertising. Luv My India, she says, is more than a brand — it is a concept, a mission, and a shift in how patriotism is expressed and presented.
The turning point came when Sethhi watched Ambassador Vohra speak on national identity. Moved by his conviction and his dedication to India, she decided to act rather than take quiet pride in silence.
"I am truly proud of my country, but I had done nothing to express it," Sethhi said. "I was not only impressed by Ambassador Vohra's words — they encouraged me to take steps forward. I realised that loving your country is a responsibility, not just an emotion."
Sethhi reached out to Ambassador Vohra to share her concept for Luv My India. After what she describes as a productive exchange of ideas, Dr. Vohra agreed to serve as the initiative's Chief Mentor. The partnership advances a shared aim: bringing patriotism into everyday life rather than reserving it for special occasions.
An Indian Foreign Service officer of the 1973 batch, Ambassador Dr. Deepak Vohra served as India's Ambassador to several countries, including Poland, Lithuania, South Sudan, Armenia, and Sudan. His long diplomatic career significantly strengthened India's foreign relations and global presence.
Speaking about his association with Luv My India, Dr. Vohra said: "I am not an Indian because I live in India. I am an Indian because India lives in me. When Vandana reached out and shared her vision, I immediately connected with the thought behind Luv My India. I feel deeply happy that one of the daughters of India has taken this initiative. True nationalism is not limited to special days — it must reflect in how we live, how we think, and how we carry ourselves every day. I am proud to be associated with this movement."
Sethhi added: "Listening to Ambassador Dr. Deepak Vohra speak about India with such conviction inspired me deeply. Having him as Chief Mentor is both a huge honour and a great responsibility. His voice, experience, passion and love for the nation add tremendous strength to this movement."
Luv My India was founded on a simple question: why should patriotism be confined to Republic Day or Independence Day? The brand offers t-shirts, shirts, stoles, scarves, coats, and other premium lifestyle products on an Indian theme, blending tradition with modern design — an attempt to make patriotism a part of everyday life.
The brand does not merely sell goods, Sethhi says; it promotes pride, builds identity, and serves as a reminder that nationalism is a way of life rather than a passing feeling.
About Luv My India
Luv My India describes itself as India's first nationalist lifestyle brand, offering apparel, accessories, and home essentials designed for everyday patriotism. Every product adheres to the Indian Flag Code and is identity-led rather than trend-led. Founded by Vandana Sethhi, the brand operates as a direct-to-consumer e-commerce platform. For more information, visit luvmyindia.com.
