Milind Soman joins Nutrazen to champion preventive health and healthy ageing
Fitness icon, supermodel and endurance athlete Milind Soman has become brand ambassador for Nutrazen, a plant-based, science-led nutraceutical company, in a partnership built around preventive health and healthy ageing.
For the global Indian community, health has quietly become a longer conversation — less about treating illness once it arrives than about preventing it, and ageing well. The questions of nutrition, fitness and healthy ageing that occupy families in India are the same ones their relatives abroad are asking, often while navigating unfamiliar diets and a faster pace of life far from home.
Into that conversation steps a name long associated with fitness in India. Nutrazen, a plant-based, science-led nutraceutical company, has appointed the fitness icon, supermodel, actor and endurance athlete Milind Soman as its brand ambassador.
The company said the association marks an important step as it builds awareness around nutrition and encourages people to take a proactive approach to their long-term health and wellness. Soman has long been recognised as one of India's strongest advocates for fitness, endurance and healthy living, and Nutrazen said his disciplined lifestyle, commitment to physical wellbeing and belief in preventive health closely align with its own ethos of healthy living.
Founded by Dr. Abhinav Sharma and Dr. Bhavna Sharma, Nutrazen develops science-backed, solution-based nutritional formulations that it says support longevity, metabolic health, gut health, liver health, skin health and overall wellness. Unlike conventional nutraceutical brands that focus on individual ingredients, the company says its philosophy is centred on creating evidence-based formulations designed to address specific health outcomes.
Soman will be associated with six of Nutrazen's product categories: its fermented yeast protein Simply Pure, along with Forever Gut, Heart Health Boost, Longevity Pro, Complete Gut Fibre and Complete Superfoods Blend. Together, the company says, these formulations are designed to support cellular health, digestive health, vitality and healthy ageing by addressing nutritional gaps. To help consumers identify the products he endorses, Nutrazen has introduced a dedicated 'Milind's Picks' section on its website.
"Healthcare in India has traditionally focused more on treating diseases than preventing them. Good nutrition and an active lifestyle have been emphasised throughout history as the foundation of good health," said Dr. Abhinav Sharma, founder of Nutrazen. "At Nutrazen, we believe good health begins long before disease develops. We aspire to make essential nutrition accessible to everyone through science-led formulations that address real health concerns. When we decided to look for a brand ambassador, Milind was the obvious choice, given his immense credibility in the fitness space and the values he embodies — discipline, resilience, and healthy living — which define our philosophy and make him a natural representative of the brand."
Dr. Bhavna Sharma, co-founder of Nutrazen, said: "Healthy longevity is about enabling people to live not just longer, but healthier and more fulfilling lives. Milind has consistently inspired millions to embrace fitness and wellness as a way of life. We are delighted to welcome him to the Nutrazen family as we continue our journey of making preventive healthcare more accessible. Together, we hope to encourage more people to invest in their long-term health."
For Soman, the partnership reflects an approach to health he has advocated for years. "I've always believed that good health is built through consistent habits, balanced nutrition and an active lifestyle. Fitness doesn't have to be complicated; it comes from simplicity, consistency and making the right nutritional choices," he said. "We must understand the nutritional gaps in our bodies and address them appropriately. A balanced fitness routine should include both strength training and cardio, supported by good nutrition. I believe Nutrazen's plant-based products are quite different in the nutrition space, especially its fermented yeast protein, and I'm excited to partner with a brand that encourages people to take charge of their health and make informed choices for long-term wellbeing."
Nutrazen said it aims to strengthen its presence in India's preventive healthcare ecosystem by combining scientific research, functional nutrition and evidence-based wellness solutions that support healthier living. The company was founded by Dr. Abhinav Sharma (MBBS, MS) and Dr. Bhavna Sharma (MBBS, DGO, DPE, DMIS).
For a diaspora that increasingly treats wellness as something shared across generations and borders — from parents in India to children building lives abroad — the idea beneath the announcement is a familiar one: that the best time to look after your health is long before anything goes wrong.
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